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Engagement of User for Mobile App Marketing Success

If you use mobile apps for marketing, you probably pay a lot of attention to the number of downloads that your app gets. Certainly, every marketer wants many mobile users to download and install their app. However, the number of downloads that an app receives is really a pretty meaningless metric unless you combine it with engagement statistics. Engaging users in your app will help ensure profits, but just attracting a lot of downloads won’t.

 

Why Care About App Engagement?

 

Consider some statistics from the Adobe internet marketing blog to understand why you should focus on engagement:

  • About 25 percent of mobile applications never even get used after they are downloaded.
  • An additional 26 percent of mobile apps only get used one time before they are abandoned.
  • About 76 percent of mobile users abandon average apps after three days.

 

 

If you’re trying to profit by displaying advertising or marketing for your own business, you won’t get very far if people download your application but never use it. You may have invested quite a bit to get those downloads; however, you’ll lose your investment if people don’t like the app enough to use it. Even though apps are very popular, you also face a lot of competition for the attention of users.

 

How Can You Improve Engagement?

 

Consider these tips to help keep people interested in using your app frequently:

  • Always offer value: Naturally, you need to let people know how they can benefit from using your application. For instance, your software may offer savings, communication, or even entertainment. Beyond letting people know how your app can help them, you should make sure that you offer an excellent user interface and a professional app design.
  • Incorporate good onboarding into your app design: You may have an initial walkthrough to quickly acquaint users with common features. If you release new features, you might display tips to highlight them. Otherwise, just try to make using the app as intuitive as possible. If users get frustrated with your app, most will drop it before they’ll consult a long user manual or contact customer service. .
  • Test and tune to improve your app’s performance: Most app developers and marketers know that the first version of their app won’t be the final version. You should incorporate analytics into your mobile app. Use this information to learn which features people use and which ones they don’t use.

 

 

One of the best ways to find out where your app is losing users is to ask them. You might encourage feedback by offering short surveys and having an obvious way to access customer service. If you offer some sort of reward or discount for completing a survey or even filing a complaint, you’ll probably enjoy better results. You’ll certainly benefit from finding out what users don’t like about your app before they post negative reviews on their favorite social networking sites or app download sites.

 

Test and Tune for Engagement

 

Of course, you’ll eventually want to encourage your users to leave ratings on various download sites. This helps you learn how to improve and may also encourage like-minded mobile users to download your app. However, you may want to make sure your app’s design has been tested before you ask for public ratings.After all, you certainly hope to encourage positive reviews and not negative ones on public websites.

 

You certainly don’t want to sink your application with low ratings because of some flaw that you should have uncovered in testing. The more testing that you can conduct before you release your app publicly, the better off you will be. At the same time, you should never consider testing and tuning done when you release your app.

 

Striving for excellence in usability and engagement should become a process. You may work hard to release a very good app; but your app should get even better after many people have experienced it. After your app has been out long enough to gather a base of users, you should gather more information about the way people use it, what they love and don’t love, and how well it helps maximize conversions. If you don’t know how to capture these statistics with your app, you can find third-party platforms and software that can make the task fairly easy.

 

Attract Mobile App Users and Keep Them Engaged

 

Most marketers hope to brag about how many downloads their app has gotten. However, the number of downloads is just the first goal. Hopefully, you have developed you application to help you with specific business goals. You’ll achieve those goals if you can get people to keep using your software for the benefits that it can provide them. You also need to consider mobile app engagement to be truly successful.

 

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The Product That Sells Itself: Three Steps to Creating a Business Breakthrough

Every entrepreneur has fantasized about becoming the next Steve Jobs. After all, Apple has practically dominated the smartphone industry, at least among the higher-income bracket. It’s a brand name that is recognized throughout the world, seemingly requiring little to no advertising, especially among its loyal followers; millions of people purchase a new Apple device every year, despite its relatively expensive price tag. The main reason Apple is a trusted brand is because it continues to produce quality designs with each new addition to its product lineup.

Unfortunately, beginning entrepreneurs might be misled into thinking that quality is all that matters. Many businesses have failed because their owners have cloistered themselves in their offices in order to come up with outstanding product designs, all the while ignoring the outside world. There really is no such thing as a product that sells itself. When an item gains this kind of reputation, it is usually the end result of months or years of aggressive marketing. What seems effortless is actually completely engineered; it is like the audience marveling at the ease of a concert pianist without knowing how much hard work went into rehearsals behind the scenes.

In order to develop a “product that sells itself”, you will need to do the following:

 

Step 1: Anticipate a future demand and supply it

Traditional entrepreneurs supply current demand. A grocery store, for example, delivers food to hungry customers. Modern entrepreneurs, however, must create future demand. This means anticipating a consumer need before it even exists. All companies that are now household brands have done this. For example, the concept of downloadable “apps” is an ingenious idea that did not have an impetus other than the brilliance of its creator; there was never a public outcry to have “apps” on the mobile phone. Society wouldn’t even have noticed had “apps” not been introduced. It was only after the idea had been incorporated that many people suddenly realized that they couldn’t live without them.

By anticipating a future demand and supplying it, you will have managed to corner an untested slice of the market and basically have ensured a complete monopoly of that sector. Sure, others will eventually jump onto the bandwagon and copy your success, but for the first crucial months or years, you’ve got a head start on everyone. This will allow you to become the dominant brand in that sector and practically impossible to shake off – such as Microsoft Windows. Many trademarks became “genericized” because they were the only ones selling their unique services at the time.

 

Step 2: Feel the customer’s pulse

Closely related to the step above is getting to know what the public wants. Unfortunately, entrepreneurs often think that their own desires mirror society’s desires. A business owner could spend years and thousands of dollars manufacturing a device that automatically plants seeds in a garden, only to realize that the majority of gardeners would rather do it by hand. The Segway is a good example of an excellent product that no one wants. If you really wish to identify a marketable niche, you would need to find out what your demographic needs.

One way to do this is through marketing. Advertising needs to be specifically calibrated to appeal to a particular group, and the statistics gained from testing different kinds of sales strategies can go a long way towards finding out what the consumers desire. Another strategy would be to scour message boards and forums on the Internet where people often air their grievances. Finally, a good one-to-one conversation with potential clients is still helpful today, despite the dominance of social media. Tons of ideas can be gleaned from these three tactics alone.

 

Step 3: Push forward with your idea despite resistance

When asked whether he consulted his customers prior to manufacturing the automobile, Henry Ford remarked, “If I had asked people what they wanted, they would have said faster horses.”

The truth is that genius is often unrecognized, even ridiculed, until it can no longer be ignored. No one ever welcomes a prophet, so be mentally prepared to face tough criticisms from everyone on the road to commercial success. Bill Gates no doubt had to face both external and internal doubts when he dropped out of Harvard in order to start a somewhat dubious endeavor in the nascent market of personal computers. It is only now that people look back and marvel at the unshakable tenacity that must have fueled his desire to capitalize on the industry.

Resistance towards a person pushing the boundaries of life will always be a fact. Rather than avoid it, you must embrace it. If enough people tell you that you will never succeed, take it as a sure sign that you are moving inexorably towards your goal.

 

The age of the underdog

Entrepreneurship has always been the avenue where the little guy shines. Because of the present freedom that comes with starting and owning a business, many downtrodden workers who had always considered quitting their jobs and becoming their own bosses now have a means to do it.

Failure is a constant risk. That is why it’s important to think ahead before you plunge into this venture. Nothing, though, ever compares to the feeling of seeing your business thrive. Whether or not the product sells itself, success is always a breakthrough.

Turn your idea into reality now!