Tag Archive for: idea

What Are Your Chances Of Succeeding, Building Smartphone App Today?

When the App Store for the iPhone first launched in 2007, it offered creative programmers a revolutionary new way to market their creations. Many freelance programmers quickly became millionaires overnight.

Today, the app stores hold millions of apps that new developers need to compete against. It isn’t hopeless, though. If you have a hit idea, you do have a reasonable chance of making a success of it. You have to be organized in your approach, though.


It starts with the idea

One important reason many apps fail to make a mark is that they simply don’t have a great new concept. An app that isn’t based on the maker’s clear recognition of a new need cannot hope for success in today’s crowded marketplace. Finding a vacuum to fill and then filling it well has always been the way success is achieved in any crowded business. It’s no different when it comes to developing apps.


Explore the economic possibilities in an idea

Most apps don’t even break even. If making money off your app is important to you, you need to pick an area to serve that could be profitable.


The qualities that successful apps have

Once you have a great idea for an app that satisfies a real need, your success comes down to the way you execute the idea.

Beautiful design – Apple’s apps show exquisite design. People love smartphones just for the beautiful and intuitive ways in which they see their apps function – like they were living things. Great design, then, is critically important to the success of an app.

Build usability into it – Great design doesn’t just involve the creation of beautiful graphics, even if that is one part of it. It also involves designing an intuitive and thoughtful user interface. You need to test your app for usability.

Usability isn’t enough – People want character in their apps today. Everything needs to show wit, charm, grace and memorable character. It wouldn’t hurt if you could put humor into everything – the words, the moves and the sounds. Fun error messages, for instance, can help.

Work the touch – Apple’s users love their touchscreen products for the way everything responds precisely and yet beautifully. Your apps need to live up to the considerable standards that Apple sets for intuitive animation and touch. Everything needs to feel part of a whole.

Work hard for quality coding – The illusion that you hope to build with your app can come crashing down if your coding isn’t solid and dependable.


Getting it ready to sell

You cannot be successful without devoting as much effort to the marketing of your app as you do to its creation. You need to start thinking about marketing even before your app is ready.

Marketing an app isn’t simply about getting a couple of good reviews in some blogs. You need intense positive coverage around the time of the launch. The ranking algorithms that the App Store uses look at the kind of performance your app has in the first four days. If you don’t have much to show then, you could sink like a stone.

You need to build a website, create videos, work the social networks, write a book – market like you are running an important business. It’s the only way to succeed.

The Product That Sells Itself: Three Steps to Creating a Business Breakthrough

Every entrepreneur has fantasized about becoming the next Steve Jobs. After all, Apple has practically dominated the smartphone industry, at least among the higher-income bracket. It’s a brand name that is recognized throughout the world, seemingly requiring little to no advertising, especially among its loyal followers; millions of people purchase a new Apple device every year, despite its relatively expensive price tag. The main reason Apple is a trusted brand is because it continues to produce quality designs with each new addition to its product lineup.

Unfortunately, beginning entrepreneurs might be misled into thinking that quality is all that matters. Many businesses have failed because their owners have cloistered themselves in their offices in order to come up with outstanding product designs, all the while ignoring the outside world. There really is no such thing as a product that sells itself. When an item gains this kind of reputation, it is usually the end result of months or years of aggressive marketing. What seems effortless is actually completely engineered; it is like the audience marveling at the ease of a concert pianist without knowing how much hard work went into rehearsals behind the scenes.

In order to develop a “product that sells itself”, you will need to do the following:


Step 1: Anticipate a future demand and supply it

Traditional entrepreneurs supply current demand. A grocery store, for example, delivers food to hungry customers. Modern entrepreneurs, however, must create future demand. This means anticipating a consumer need before it even exists. All companies that are now household brands have done this. For example, the concept of downloadable “apps” is an ingenious idea that did not have an impetus other than the brilliance of its creator; there was never a public outcry to have “apps” on the mobile phone. Society wouldn’t even have noticed had “apps” not been introduced. It was only after the idea had been incorporated that many people suddenly realized that they couldn’t live without them.

By anticipating a future demand and supplying it, you will have managed to corner an untested slice of the market and basically have ensured a complete monopoly of that sector. Sure, others will eventually jump onto the bandwagon and copy your success, but for the first crucial months or years, you’ve got a head start on everyone. This will allow you to become the dominant brand in that sector and practically impossible to shake off – such as Microsoft Windows. Many trademarks became “genericized” because they were the only ones selling their unique services at the time.


Step 2: Feel the customer’s pulse

Closely related to the step above is getting to know what the public wants. Unfortunately, entrepreneurs often think that their own desires mirror society’s desires. A business owner could spend years and thousands of dollars manufacturing a device that automatically plants seeds in a garden, only to realize that the majority of gardeners would rather do it by hand. The Segway is a good example of an excellent product that no one wants. If you really wish to identify a marketable niche, you would need to find out what your demographic needs.

One way to do this is through marketing. Advertising needs to be specifically calibrated to appeal to a particular group, and the statistics gained from testing different kinds of sales strategies can go a long way towards finding out what the consumers desire. Another strategy would be to scour message boards and forums on the Internet where people often air their grievances. Finally, a good one-to-one conversation with potential clients is still helpful today, despite the dominance of social media. Tons of ideas can be gleaned from these three tactics alone.


Step 3: Push forward with your idea despite resistance

When asked whether he consulted his customers prior to manufacturing the automobile, Henry Ford remarked, “If I had asked people what they wanted, they would have said faster horses.”

The truth is that genius is often unrecognized, even ridiculed, until it can no longer be ignored. No one ever welcomes a prophet, so be mentally prepared to face tough criticisms from everyone on the road to commercial success. Bill Gates no doubt had to face both external and internal doubts when he dropped out of Harvard in order to start a somewhat dubious endeavor in the nascent market of personal computers. It is only now that people look back and marvel at the unshakable tenacity that must have fueled his desire to capitalize on the industry.

Resistance towards a person pushing the boundaries of life will always be a fact. Rather than avoid it, you must embrace it. If enough people tell you that you will never succeed, take it as a sure sign that you are moving inexorably towards your goal.


The age of the underdog

Entrepreneurship has always been the avenue where the little guy shines. Because of the present freedom that comes with starting and owning a business, many downtrodden workers who had always considered quitting their jobs and becoming their own bosses now have a means to do it.

Failure is a constant risk. That is why it’s important to think ahead before you plunge into this venture. Nothing, though, ever compares to the feeling of seeing your business thrive. Whether or not the product sells itself, success is always a breakthrough.

Turn your idea into reality now!