Building a mobile app for your business can always be a smart business move, whether you’re just a startup or an established company with no mobile presence. Apps are a way to get your brand out to a younger audience and encourage engagement.
For a startup, building an app can help get your name out to your intended audience and gain popularity. For an established company, creating an app allows you to remain current with trends and bring in a new generation of customers.
There are several common mistakes that a startup, or any business, can make when building an app. By avoiding these three common app-building pitfalls, you can launch your business app into success.
#1. Not Including Analytics.
The quickest path to success and increased profits is through tracking the product and advertising analytics. Keeping an eye on analytics can let you know which products or advertising campaigns are working, as well as which aren’t. When you make changes, such as in advertising platforms or campaigns, you can see how results differ from previous changes.
There are plenty of analytics services available that can help you make numbers-based decisions on designs, content and user experience. The more data that you can measure, the more successful you can be with your campaigns.
Here are some things you should consider monitoring:
- Retention Rates
- Number of App Crashes
- Average Time Spent Within the App
- Time of Engagement
- Daily Active Users
- Number of Subscribers
Through tracking and monitoring your analytics, you can find out lots of information about your company, your product and even your consumers. For example, you can find out what the best time of day to launch a new ad campaign is. You can even see the number of consumers viewing your app versus actually purchasing or downloading it. Analytics can also tell you where most of your traffic – or customers – are coming from. This information can help you decide which advertising platforms work best.
#2. Poor User Experience.
When building your first mobile app, user experience should always be the first thing on your mind. However, too many app developers focus mainly on the features the app can offer. The first user experience a consumer has with your app is the first time they use it. If the user experience is poor then your app will most likely fail.
Another issue with poor user experience is that it is bad for marketing. Many consumers tend to leave bad reviews when they use an app with poor user experience. Good reviews are a crucial way to get more downvotes. Good reviews tell a consumer that your app, as well as your company, are trustful. The more good reviews you have, the more downloads you will get. The only way to get those good reviews is to have a good app.
Pricing is a big option to consider when it comes to user experience as well. You have two options to make money off an app: sales and advertisements. Advertisements can greatly affect user experience. Typically, offering a low-price app with no advertisements profits more than a free app with many ads.
#3. Marketing Your Mobile App.
When it comes to a successful mobile app, it’s not just about how well the app is made or if customers like it. First, customers have to find your app. If you do very little or no marketing, you will likely see fewer sales or downloads. There are thousands of apps in the app store, which means you need your app to stand out.
One of the best forms of marketing is word-of-mouth. Have a great app and people will start talking about it. But this tactic will only get you so far if you are a relatively new company.
For companies that are already established, advertising the app through their typical avenues – TV commercials, radio spots, etc. – is a great way to reach new and existing customers. Since most customers will already have an idea of who your company is and what it does, you don’t have to explain the idea of your app as much. For start-up companies, you will have to explain both the app and the company itself.
One of the best ways to target apps is through competitive mobile markets. You may consider using Facebook, Twitter and even other apps to reach a market that is already familiar with mobile technology.
You can even boost your app through ASO, or app store optimization. ASO, much like search engine optimization, helps improve the visibility of your app in searches. This is a great way to boost downloads for a new app. Just like with SEO, there are numerous guides which explain how to increase app sales through ASO.
Developing and building your first app doesn’t have to be difficult. In fact, there are plenty of published guides to easily guide you through the process. Come out ahead of the curve by avoiding these very common mistakes when building an app. Avoid these pitfalls and launch your first successful app.